MTV Introduces YoMomma.TV
Monday, June 11, 2007
MTV Adds User-Generated Vids to TV Show "Yo Momma"

MTV: Music Television today introduced two new user-generated destinations – YoMomma.TV and ShortCircuitz.MTV.com – where viewers can upload videos of themselves dishing out their best Yo Momma jokes or starring in their own parodies of anything and everything, inspired by those they have seen on the Nick Cannon created sketch comedy show, Short Circuitz. The best user-generated videos will make their way into upcoming episodes of both series on-air. The new season of “Yo Momma” will premiere on MTV, June 11th airing Mon.- Fri. at 6:30pm ET/PT, and the new and improved “Short Circuitz” will hit the air Thursday nights starting June 7th at 10:30pm ET/PT, following the new season of “Wild N’ Out” at 10pm ET/PT.

At YoMomma.tv, viewers can create their own personal profiles, or enter the famed “Battle Ring,” instantly squaring off with others to deliver the best Yo Momma jokes. The winning jokes – as determined by the community – will be incorporated into forthcoming episodes of ‘Yo Momma.’

Though YoMomma.tv is designed to offer the largest catalog of Yo Momma jokes online, an innovative viral application will let viewers share their best – or harshest – repertoires with others. Viewers can superimpose their headshot on top of a virtual jokester, speak all that’s on their mind, and then email their creation to friends, embed it on their own blogs or Web sites, or let it just live on their computer.

The new season of ‘Yo Momma,’ takes its game to Atlanta this season, combing neighborhoods for the most original and skilled clowners who rumble, street-corner style, in each hood. To jack up the stakes this season, celebrity guests – including the Ying Yang Twins, Bow Wow and Jermaine Dupri – will make special appearances and help decide the weekly victors.

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posted by K.C. at 9:26 AM | Permalink


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